Sales playbooks, market data, and lead generation strategies from the team behind 1,200+ sold leads.
Sales StrategyMost solar installers lose deals in the first 48 hours. Here's the exact follow-up sequence top closers use to convert high-intent leads before competitors even call back.
Marcus Webb
March 28, 2026
Not all leads are created equal. We break down exactly how lead scores are calculated, what each range predicts about close rates, and how to build a buying strategy around score tiers.
Priya Nair
March 21, 2026
Three states are seeing unprecedented solar adoption driven by new incentive stacking, utility rate hikes, and aggressive net metering policies. Here's what installers need to know.
James Kowalski
Shared leads seem cheaper until you do the math. We ran the numbers on 10,000 leads across both models and the results will change how you think about your lead budget.
Priya Nair
The difference between a 10% and 25% close rate isn't the leads — it's the team. Here's the hiring profile, training framework, and comp structure that top installers use.
Marcus Webb
The 30% ITC is still in effect, but there are nuances most installers aren't communicating correctly. Here's how to use the tax credit as a closing tool without creating liability.
Sarah Chen
The best installers treat their lead pipeline like a manufacturing process. Here's the stage-by-stage framework that compresses the average sales cycle from 60 days to under 30.
Marcus Webb
After analyzing thousands of lead purchases on our platform, we've identified the patterns that separate profitable buyers from those who give up after their first batch.
Priya Nair
Solar sales tips, market updates, and lead buying strategies — weekly.